ABI Profile: Pomy
graduated from Washington State University majoring in International Business and Sustainable Development. Pomy then interned at Reflexgroup in New York in the Summer of 2021.
I had the opportunity to intern at Reflexgroup, a boutique luxury brand agency. My office was located in New York and it was a hybrid workspace. I was interning under the account management side of the agency, this meant that I assisted on the planning and execution of events and guidelines of clients.
It was a very client facing role and I was able to sit in on conversation with clients and hear their expectations and reactions to the work that we were doing for them. At my time at reflex, my main tasks included doing research on competitors of our clients, creating decks to present for the clients, reaching out to vendors for events as well copywriting.
I think this internship really gave me a chance to get first hand experience working in PR and specifically the luxury brand industry. It gave me a foot in the door and really expanded my knowledge of how this industry works.
Working with ABI was an amazing experience, they gave me advice that I still actively use. Learning how to give the best impression before an interview to knowing how to "sell yourself" and your skills.
Being in ABI I was given an opportunity that I probably would not have been able to do by myself as well as build a community in New York that I value and speaking honestly, needed.
Pomy Account Intern | Reflex Group
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